Licensing Research

Some licensing research I did. It's a bit dated, but still relevant.

Top Ten Licensors for Children (First number is overall licensor in all categories)

#7 Sanrio (U.S. includes Hello Kitty, My Melody, Chococat, Keroppi, BadtzMaru etc.)
1,047,399 facebook likes
89,700 twitter followers
10,199 pinterest followers
            34,076 youtube subscribers 107 videos
            397,000 instagram followers
 
#12 Rainbow (Winx Club t.v. show) – (very heavily user generated accounts)
            User generated facebook pages – none with more than 1,500 followers
            1,151,991 facebook likes
            7,451 twitter followers for Winx Club All – official fans club
            pinterest – all user generated
            572,367 youtube subscribers for Winx Club English
            43,900 instagram instagram
 
#29 Pokeman
            7,513,406 facebook likes
            4,570,000 twitter followers
             UGC on pinterest
            2,279,368 youtube subscribers
            1,400,000 instagram followers
 
#46 Sesame Street
            1,000,000 facebook likes
            1,910,000 twitter followers
            7,140 pinterest followers
            3,067,360 youtube subscribers
            157,000 instagram followers
 
#49 Entertainment One – Peppa Pig
            2,800,000 facebook likes
            35,900 twitter followers
            UGC for pinterest
            2,834,198 youtube subscribers
            12,000 followers on “the officialpeppa instagram. Much UGC
 
#57 Dr. Suess
            2,200,000 facebook likes
            1,749 twitter followers
            no pinterest
            589 youtube subcribers (a lot of UGC)
            UGC for instagram
 
#58 Saban – Power Rangers
            2,800,000 facebook likes
            110,000 twitter followers
            UGC pinterest
            375,058 youtube subscribers
            220,000 instagram followers
 
#62 Lego
            12,000,000 facebook likes
            492,000 twitter followers
            72,365 pinterest followers
            3,922,410 youtube followers
            2,300,000 instagram followers
           
#65 Freemantle Kids – Danger Mouse
            118,000 facebook likes
            5,912 twitter followers
            UGC pinterest
            8,353 youtube subscribers
            UGC instagram
 
#71 DHX Media – In the Night Garden
            186,000 facebook likes
            5,930 twitter followers
            224 pinterest followers
            UGC instagram

Top Ten Preschool T.V. Shows (ThoughtCo)
1.The Backyardigans – Nickeldeon
2.Super Why – PBS Kids
3.Bubble Guppies – Nickeldeon
4.Team Umizoomi – Nickelodeon
5.Dora the Explorer – Nickelodeon
6.Between the Lions – PBS Kids
7.Sesame Street – PBS Kids
8.Imagination Movers – Disney
9.The Little Einsteins – Disney
10.Sid the Science Kid – PBS Kids

10 Best Netflix Shows for Preschoolers
1.Super Why
2.Little Einsteins
3.Sarah and Duck
4.Pocoyo
5.Kazoops
6.Luna Petunia
7.Word Party
8.Ask The Storybots
9.Puffin Rock
10.Justin Time

6 Top Youtube Channels  (5 of the top 6 top Youtube channels are for kids)
1.Funtoys Collector, U.S. based toy unboxing channel – 477.5 million views/month
2.Little Baby Bum, British nursery rhymes channel – 385.1 million views/month
3.Masha and the Bear, Russian cartoon channel – 323.1 million views/month
4.Get Movies, Russian cartoon channel – 311.2 million views/month
5.Taylor Swift
6.The Diamond Minecart or TDM, British gamer (minecraft) videos, 298 million/month

Categories of Youtube Shows for Children:

Songs/music videos – Lullaby Baby, 130,000 subscribers, LittleBabyBum, 13,496,560 subscribers, Finger Family, 13,000,000 subscribers (Bollywood music is very upbeat if not annoying)
Cartoons – Sesame Street, 3,000,000 subscribers, Masha and the Bear, 12,000,000 subscribers
Gamers – TDM, 16 million subscribers
Unboxing – Faces seen or not, Surprise Eggs, 9,600,000 million subscribers  ToyBoxCollectibles, 593,352 subscribers
Play acting with toys, Faces or not, with or without music/dialogue – Mashup of Thomas the Tank Engine and Spider-Man on a Hot Wheels track
Educational - Alphablocks,
Book reading – Speakaboos, 33,000 subscribers
Crafts/DIY – Faces seen or not seen, DIY My Pretty Pony (Crossover with Play acting)
Science experiments (older kids) The Backyard Scientist, 3,100,000 subscribers, Crazy Russian Hacker, 10,000,000 subscribers
 
Best Science Shows for Kids from Stay at Home Science
 
1.Wild Kratts
a.Channel: PBS
b.Subject Matter: Animals and Nature
c.STEM Skills Taught: Animal characteristics, behavior and relationships; Caring for the Environment; Vocabulary building; World geography
d.Summary of the Show: The 2 main characters, the Kratt brothers, are scientists who love to explore nature and learn about new animals. With the help of their team (which includes two very smart women of color and one very dumb white guy), they obtain morphing ‘Creature Power Suits’ that give them the ‘powers’ of a specific animal.
e.Watchability for Parents: I really like this show.  They use footage of real animals at the beginning and end of each episode, and I always feel like I’ve learning something new every time I watch it!  The villains are cliche and slightly annoying, but they don’t usually get in the way of the storyline.  And who can say they’ve never dreamed of having animal powers before??
f.Best for ages 3 and up
 
2.Sesame Street
a.Channel: PBS and HBO
b.Subject Matter: General Science and Math
c.STEM Skills Taught: Numbers and counting; Shapes and patterns; Making observations; Collecting data; Vocabulary building
d.Summary of the Show: Come on, unless you’ve been living under a rock, you know what Sesame Street is about.  Depending on the episode, you’ll learn about spiders or camouflage or triangles.  There is always a “Number of the Day” introduced by The Count, and characters are often using shape or pattern recognition to solve a problem.
e.Watchability for parents: Sometimes the stories are funny (Cookie Monster is always doing some HBO series parody), and every now and then, you may get to see your celebrity crush hanging with Elmo.  Enough said.
f.Best for ages 1-5
 
3.Nature Cat
a.Channel: PBS
b.Subject Matter: Nature and Environment
c.STEM Skills Taught: Animal and plant characteristics and relationships; Habitats; Caring for the environment; Making Observations; Forming and testing a hypothesis
d.Summary of the Show: Nature Cat and his backyard pals are all suburban pets with a double life (after catching many clues, I’m convinced they live outside of Chicago, my hometown).  When their owners are away, they go on adventures through the outdoors, hanging out with all kinds of wild animals and caring for the environment.
e.Watchability for parents: I’ll admit it, I get riveted when this show is on! I think it’s really clever, and I love the push for environmental stewardship.  At the end of every episode there is a ‘commercial’ for a natural item as a toy (“Pile of dead leaves! Every kids should have one!”), which is incredibly amusing to me.
f.Best for ages 3 and up
 
4.Team Umizoomi
a.Channel: Nickelodeon/Nick JR
b.Subject Matter: Math
c.STEM Skills Taught: Numbers and counting; Shapes and patterns; Estimating; Making observations
d.Summary of Show: Three tiny, odd characters (Gio, Milli, and Bot…a.k.a. Team Umizoomi) help some non-animated kid solve a problem in each episode.  They use all kinds of early math skills to get them past obstacles.
e.Watchability for parents: My kids love it; I am not totally annoyed by it.
f.Best for ages 2-5
 
5.Go, Diego, Go!
a.Channel: Nickelodeon/Nick JR
b.Subject Matter: Animals and Scientific Method
c.STEM Skills Taught: Animal characteristics, behavior and relationships; Using tools; Gathering data
d.Summary of Show: Diego is Dora the Explorer’s cousin.  He and his friends go on missions through the jungle (much like his cousin before him) to help animals in trouble.
e.Watchability for parents: My 2-year-old daughter really likes Dora and Diego.  The best part about watching this show is watching her giggle, point, clap and try to answer questions.
f.Best for kids ages 1-4
 
6.Dinosaur Train
a.Channel: PBS
b.Subject Matter: Dinosaurs
c.STEM Skills Taught: Dinosaur vocabulary; Dinosaur characteristics and habitats; Forming and testing a hypothesis
d.Summary of Show: A family of Pteranodons (with an adopted T-Rex son) travel around the world and through time on the Dinosaur Train, led by a Troodon called ‘The Conductor.’  They meet and befriend all kinds of dinosaurs, pterosaurs and sea creatures.  In this ‘kumbaya’ prehistoric world, none of the dinosaurs eat each other…which is nice, but slightly inaccurate.
e.Watchability for parents: If you are a dinosaur geek at heart, it’s mildly entertaining at first. But perhaps the real draw of the dinosaur world is the ferocity of a snarling Tyrannosaur, so a dinosaur utopia gets kind of boring after a while.
f.Best for ages 1-4
 
7.Doc McStuffins
a.Channel: Disney Junior
b.Subject Matter: Medicine and Anatomy
c.STEM Skills Taught: Forming and testing hypothesis; Personal care and safety
d.Summary of Show: Doc McStuffins is a young girl with a magic stethoscope that brings toys to life.  She and her stuffed animal medical team spend their days fixing broken and ailing toys of all types.
e.Watchability for parents: I really like the clever premise of this show (probably because when I was little I would have given my right arm for a magic stethoscope that brought my stuffed animals to life).  I watched it with my kids quite often… until I found myself singing “Time for a Check-up” in my sleep.  (If you don’t know this tune, Google it. You can thank me later.)
f.Best for ages 2-5
 
8.Octonauts
a.Channel: Disney Junior
b.Subject Matter: Ocean Life
c.STEM Skills Taught: Ocean animal characteristics, behavior, relationships; Gathering data; Using tools
d.Summary of Show: A motley group of octonauts (Are they animals, cats, vegetables…?  I don’t really know, but they strangely lack facial features) cruise around the ocean going on adventures and helping sea creatures in need.  At the end of each show, they do a “Creature Report” to summarize what they have learned about the animal of the day.
e.Watchability for parents: I don’t know what these Octonaut things are or why one of them is a turnip.  This is all I can think about every time I watch this show.  But my kids like it, and the theme song is forgettable (which actually counts for a lot… see Doc McStuffins).
f.Best for ages 2-5
 
9.Blaze and the Monster Machines
a.Channel: Nickelodeon/Nick JR
b.Subject Matter: Engineering and Math
c.STEM Skills Taught: Numbers and counting; Estimating; Making observations; Using tools; Engineering vocabulary building
d.Summary of Show: Blaze is a talking monster truck who, along with his driver AJ and other monster truck friends, is always in some kind of race.  He has to transform into different machines to conquer the obstacles in his way.  The ‘bad guy’ (a blue monster truck named Crusher) is not so much bad as  misguided, and slightly desperate.  Crusher somehow has the ability to whip up some unbelievable apparatus to slow Blaze down during every show (for example, he made a machine that alternatively spits out chocolate and cheese balls…which you would think would make him a millionaire who never had to race again).  So he clearly isn’t living up to his full potential.
e.Watchability for parents: I have a 4-year-old son, so I have seen every episode of Blaze 900 times.  There are a billion things about this show that drive me crazy.  Yet my son relates a lot of real life stuff he sees back to things he learned on Blaze. So I tolerate it.  Like people who live next to a loud, droning highway, I have absorbed the background sound of Blaze and the Monster Machines as part of my very existence.
f.Best for ages 1-4
 
10.Ready Jet Go!
a.Channel: PBS
b.Subject Matter: Space Science
c.STEM Skills Taught: Gathering data; Planet characteristics; Making comparisons; Space vocabulary building
d.Summary of Show: Jet Propulsion, the main character, has just moved with his family to Earth from a far-off planet in a distant solar system.  But his house can still turn into a spaceship, so he and his new Earth friends spend their free time perusing outer space and learning about the planets.
e.Watchability for parents: I love everything Space, but I must admit that I find this Jet kid a bit irritating.  He is perpetually happy…but not in a cute, Mickey Mouse way.  Rather in a bounce-around-the-room, waving jazz-hands, singing show tunes, kind of way.  I want to flick him.  But that being said, there aren’t that many educational space shows for preschool-age kids, so we watch it and talk about planets… but just once a week.
f.Best for ages 3 and up